" Sometimes, it’s not easy to find a friend to museum together. " I heard about this sentence again and again when I talk to people.
Papillon is an App designed for art lovers. It's an mobile app which could help users meet art lovers within museum and provide useful information to help people explore the exhibitions. Users can also save pictures of art works, highlight them and share with their friends.
People love museum (There are approximately 850 million visits each year to American museums).
76% of all U.S. leisure travelers participate in cultural or heritage activities such as visiting museums. These travelers spend 60 percent more on average than other leisure travelers.
Museums contribute $50 billion to the U.S. economy each year.
Can not find a friend to go with them.
Hard to understand contemporary art works.
Want to communicate with others.
Improve the exhibition experience in the museum
INTERVIEW FINDINGS ( SIZE:5 )
THE EXPERIENCE MAP
PRODUCT MARKET FIT ( SIZE:20 )
90% of audience would like to the museum with others, 25% of people do not like stay with themselves, 10% of visitors prefer be alone.
50% of audiences would like to search more information after leaving, 35% of visitors will share this experience with friends/families.
55% of people come to the museum for Artist/Artworks, 45% of visitor for any other reasons.
Feedback from Usability Test ( SIZE:10 )
1. Highlight The Compatibility and Location
80% of users did not find this information of location and compatibility on the picture.
Put the information on the top of the picture and use stars instead of number which is more intuitive
2. Add Some Guidelines
90% of users said they want some guidelines to help them understand
this app, since they did not know what’s going on here.
Add some guidelines to explain different functions for the users.
Highlight the color of button to lead user make choose.
3. Use An Illustration To Explain This APP
90% of users did not understand what “Papillon” is, and want to understand it at the beginning.
Add an illustration at the beginning of this app to explain this app for users.